Black Friday Sale Campaign
The client is a publishing company wishing to increase sales, publicity, and awareness of the books they have published. I designed and executed a multi-platform social media campaign to advertise a Black Friday Sale on e-books. During the campaign, website traffic doubled, and sales increased +356%.
Website About Page
Non-profit / on spec
This client has recently refreshed their website and seeks to increase their monthly donor list. Their donors are typically animal-lovers above the age of 50. Keeping this demographic in mind, I tailored the messaging to convey the immense benefit that comes to animal and donor alike. I also sought to provide a clear call to action while assuaging any potential technology worries.
Website Rewrite and Print Ads
This client is a small rural church seeking to make their website presence more visitor-friendly. In addition to refreshing and updating their web copy, I added pages specifically targeting the questions and experiences of potential visitors: an “I’m New” tab on the homepage, and a “What to Expect” page detailing logistics for the Sunday service. The website saw a 50% increase in traffic following the revision.
I worked with this same client to place print ads in the local newspaper, advertising their holiday concert. After the ads ran, staff members reported an increase in inquiries in the event.
